FamilyFarm.org’s new “Wholesale Success: A Farmers Guide to Food Safety, Postharvest Handling, Packing and Selling Produce” provides farmers an additional tool for entering the wholesale market.  Many involved in direct farm marketing can diversify their operations and income by selling to wholesale markets as well.

FamilyFarmed.org is pleased to announce the 3rd edition of its publication, Wholesale Success: A Farmers Guide to Food Safety, Postharvest Handling, Packing and Selling Produce.

The recently revised, 312 page book is the definitive training source on selling into wholesale markets. It includes topics such as: Calculating Return on Investment; Cleaning, Drying, and Curing Produce; Traceability; Packing Shed Design; and Maintaining the Cold Chain.

Wholesale Success builds the capacity of farmers to meet the burgeoning demand for locally/regionally grown fruits and vegetables. Adopting best practices in food safety, postharvest handling, packing, and business management will help farmers be more efficient and profitable. It will also give buyers an incentive to increase their purchases of locally grown food.

The publication is available through the FamilyFarmed.org site for $70 plus shipping and handling.

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